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Writing Marketing
Stephen Brown
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
272 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 24 augustus 2005 |
| ISBN13 | 9781412902663 |
| Uitgevers | SAGE Publications Inc |
| Pagina's | 272 |
| Afmetingen | 235 × 158 × 16 mm · 416 g |
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