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Creativity and Advertising: Affect, Events and Process Andrew McStay 1e uitgave
Creativity and Advertising: Affect, Events and Process
Andrew McStay
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
192 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 3 april 2013 |
| ISBN13 | 9780415519557 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 192 |
| Afmetingen | 157 × 231 × 11 mm · 300 g |
| Taal en grammatica | Engels |