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Creativity and Advertising: Affect, Events and Process Andrew McStay 1e uitgave
Creativity and Advertising: Affect, Events and Process
Andrew McStay
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
192 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 5 april 2013 |
| ISBN13 | 9780415519540 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 192 |
| Afmetingen | 156 × 234 × 15 mm · 520 g |
| Taal en grammatica | Engels |