Johnny Ch Lok

Big Data Service Performance Measurement Methods Johnny Ch Lok

In the context of bars, discuss the relative merits of quantitative and qualitative approaches to market segmentation.can big data measure England wine customer segment groups to any UK location influential influences ? (AI) can produce quantitative and qualitative questionnaires to gather data concerns what the wine tastes are their preferable choices, where are the wine bars locations preferable choice in England, what kinds of entertainments can attract to them to choose to visit its wine bars etc. questions in order to attract different countries wine drinkers choose to visit its wine bars in UK. In UK bars market, I think it had the relative merits of quantitative and qualitative approaches to bars market segmentation. As UK bars market segmentation, the UK bar owners need to identify groups of bar customers who have similar needs and respond in a similar way to a given marketing stimulus to raise their bar competition. Hence, UK bar owner may use segmentation to measure whether whose bar ought to choose to locate where location ( areas) to provide which kinds taste of wines, coffees, foods and entertainment to attract which kind of bar client group mainly, e.g. if the bar target client group is professional office female, it can locate at upmarket location in low density housing areas. It is likely to offer high quality food because there are many professional office female clients are in these low density housing living. However, bars market segmentation should be regarded as the bar wines and coffees drinking and entertainment service provision of critical thinking rather than as some pre-determined set of procedures.