Thomas Koeplin

Creative Company Thomas Koeplin

We are all aware that the world is big and doing business in it is a complicated, unpredictable and uncertain task for people and organizations. Today, companies have to be able to deal with numerous and often contradictory demands. Otherwise innovation and longevity would become increasingly difficult. In a situation where we lack certainty, it is no longer sufficient to act in a purely linear and rational fashion, to just do more of the same. In order to succeed, we need an enhanced skill set. We need to develop other competences: perception, reflection, playful creation and performance. These skills, as well as the ability to work with uncertainty and ambiguity, are fundamental human characteristics that cannot be digitized or automated in the foreseeable future. People acting artistically (and this includes explicitly all people whose attitude is demonstrated in their curiosity, passion, confidence and resilience, or in their pursuit of these qualities, and who concede all of this to others), derive individual work assignments from the challenges of the society they are part of. Organizations that want to be successful in the future will depend on people who act artistically. Organizations, to fully develop their abilities, must overcome any kind of one-sidedness. They must create an environment that enables variety, purpose, autonomy and elasticity in all areas, and ultimately allows for the coexistence of opposites.