Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business - Tara Brabazon - Boeken - Springer Verlag, Singapore - 9789812870582 - 27 mei 2014
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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business

Tara Brabazon

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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.


142 pages, 36 black & white illustrations, biography

Media Boeken     Paperback Book   (Boek met zachte kaft en gelijmde rug)
Vrijgegeven 27 mei 2014
ISBN13 9789812870582
Uitgevers Springer Verlag, Singapore
Pagina's 135
Afmetingen 152 × 240 × 9 mm   ·   238 g

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