Ghada Gad

Generalized Darwinism for Evolutionary Marketing Research Theory Ghada Gad

This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-encoding, selection-triggered-application and replication-triggered-decoding can achieve higher marketing ends unprecedentedly. So, a review of worldwide panel based marketing research reports demonstrated that the vital non-linear marketing contributions can be made through adopting such a theory for more adaptive management of marketing phenomena, insights and outlooks.