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Consumer Psychology: A Study Guide to Qualitative Research Methods Prof. Paul M.W. Hackett
Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.
100 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 18 april 2016 |
| ISBN13 | 9783847407720 |
| Uitgevers | Verlag Barbara Budrich |
| Pagina's | 166 |
| Afmetingen | 151 × 214 × 10 mm · 250 g |
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