Mudassir Hayat Khan

Comparative Analysis in Retail: Customer and Price Mapping Methods Mudassir Hayat Khan

Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way.