Arabella Bhutto

The Dynamic Technological Capability Model for Technology Co-evolution: Case Study of A-gps Based Location Based Services in UK Arabella Bhutto

The study is how should the managers and technologists of technological organisations decide on how to invest in co-evolution of technologies and adapt their influences to the evolution of their organisational capabilities by knowing benefits, opportunities, costs and risks of such an investment? The drivers are: Variation in quality of technology, changing market demand for technology, huge cost with less revenue, influence of regulations. The interest is to create a solution method for decision makers so that they can create value for their organisations. A case study approach identifies the characteristics of future technological co-evolutions and theories of the value creation with evolving capabilities in response to dynamic environment. The output is a new framework and new factors which create a new model, the DTC model. The DTC model is designed for decision makers so that they can make a less risky investment decision by taking measures of benefits, opportunities, costs and risks. The DTC model is applied to the UK mobile industry for making an investment decision in the next generation of location based services.