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Coordinating Internet Sales with Other Channels: A Performance Measurement Model Andreas Pinterits 2009 edition
Coordinating Internet Sales with Other Channels: A Performance Measurement Model
Andreas Pinterits
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
191 pages, 28 black & white tables, biography
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 15 januari 2009 |
| ISBN13 | 9783834908452 |
| Uitgevers | Springer Fachmedien Wiesbaden |
| Pagina's | 191 |
| Afmetingen | 148 × 210 × 11 mm · 258 g |
| Taal en grammatica | Engels Duits |
Bekijk alles van Andreas Pinterits ( bijv. Paperback Book )
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