Manuel Proemel

Modelling Norm Spillovers Manuel Proemel

Behavioural economics are, amongst other things, concerned with the influence of social norms on behaviour. There has been empirical research on spillover effects across norms, but the need for a suitable theoretical framework has sometimes been neglected. This has led to confusions about the extent norm spillovers can have and the structural limits they inherit. This work presents a model based on Granovetter?s model of thresholds which helps identifying the dynamics of norm adherence and long-run equilibria. This model also allows to address the question of the influence norms may have on the adherence of other norms and the limits thereof.