Nithya Vishwanath Gowdru

Export Competitiveness of Nithya Vishwanath Gowdru

Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. Rising consumer income and changing lifestyles are creating bigger markets for high-value horticultural products in India. Among these, fruits and vegetables plays important role in export. This study was conducted to analyze the comparative advantage and competitiveness of pomegranate and gherkin in India. The Policy Analysis Matrix was used to analyse the export competitiveness, comparative advantage, and the degree of government interventions in the production and export. The policy distortions were measured through indicators of PAM. Garret ranking technique was used to analyse the constraints in the production and export. From the results social as well as private profit indicates that, India has a competitive and comparative advantage in their production. Further, in case of gherkin skilled labour and lack of superior quality are the major constraints. Whereas in case of pomegranate non availability of skilled labour, high incidence of pest and diseases, lack of transportation facilities, high residual effect of pesticide are the major constraints.