Vertel uw vrienden over dit artikel:
Brand Personality Rakocevic
Prijs
€ 18,99
Besteld in een afgelegen magazijn
Verwachte levering 5 - 13 nov.
Kerstcadeautjes kunnen tot en met 31 januari worden ingewisseld
Ontvang meldingen over nieuwe releases van Rakocevic
Onze klanten zeggen:
Voeg toe aan uw iMusic-verlanglijst
Brand Personality
Rakocevic
Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.
| Media | Boeken Book |
| Vrijgegeven | 8 oktober 2011 |
| ISBN13 | 9783656019831 |
| Uitgevers | GRIN Verlag |
| Pagina's | 28 |
| Afmetingen | 138 × 20 × 213 mm · 250 g (Gewicht (geschat)) |
| Taal en grammatica | Duits |
