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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies Rajagopal
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
196 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 30 januari 2019 |
| ISBN13 | 9781949991017 |
| Uitgevers | Business Expert Press |
| Pagina's | 196 |
| Afmetingen | 152 × 228 × 10 mm · 272 g |
| Taal en grammatica | Engels |
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