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Customer Capitalism Sandra Vandermerwe
Customer Capitalism
Sandra Vandermerwe
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.
312 pages, illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 1 december 2005 |
| Datum oorspronkelijke uitgave | 2001 |
| ISBN13 | 9781861563071 |
| Uitgevers | John Wiley & Sons Inc |
| Pagina's | 314 |
| Afmetingen | 230 × 155 × 24 mm · 508 g |
| Taal en grammatica | Engels |