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Market Research In Action Roe, Michael (Microlaunch) New edition
Market Research In Action
Roe, Michael (Microlaunch)
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
320 pages, Illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 7 oktober 2004 |
| ISBN13 | 9781861529381 |
| Uitgevers | Cengage Learning EMEA |
| Pagina's | 320 |
| Afmetingen | 246 × 192 × 18 mm · 530 g |