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Insights, Innovation, and Analytics for Optimal Customer Engagement
Insights, Innovation, and Analytics for Optimal Customer Engagement
Covers the latest research in customer engagement, and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in creative ways.
360 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 12 februari 2021 |
| ISBN13 | 9781799868644 |
| Uitgevers | IGI Global |
| Pagina's | 360 |
| Afmetingen | 150 × 220 × 10 mm · 621 g |
| Taal en grammatica | Engels |
| Uitgever | Nagaraj, Samala |
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