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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.
356 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 3 februari 2020 |
| ISBN13 | 9781799819714 |
| Uitgevers | IGI Global |
| Pagina's | 356 |
| Afmetingen | 150 × 220 × 10 mm · 616 g |
| Taal en grammatica | Engels |
| Uitgever | Helmefalk, Miralem |
| Uitgever | Marcusson, Leif |
