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Strategic Communication: Public relations at work
Jane Johnson
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.
336 pages, 51 Line drawings, black and white; 14 Halftones, black and white; 19 Tables, black and wh
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 29 september 2020 |
| ISBN13 | 9781760876432 |
| Uitgevers | Allen & Unwin |
| Pagina's | 336 |
| Afmetingen | 229 × 175 × 28 mm · 580 g |
| Taal en grammatica | Engels |
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