Jeff Luke

Smart Stocks Jeff Luke

Learn the eight questions you must ask before buying any stock. Using a succinct writing style which makes it easy to digest the content, this book is written for all levels of investing, but it's exceptionally compatible for beginners. Whether you're a professional or new investor, you need this book in your toolbox.

This step-by-step guide will teach you: - The single most important quality you need as an investor- Why it's important to make sure the CEO has talent & integrity- How to make sure you're paying a sensible price for stock- Why you need to say NO most of the time- How to set priorities to achieve your life goals.- Why investing is all about a bird in the hand being worth two in the bush- The role of deep understanding and its importance to investing- How to discover which companies have economic moatsYou'll also discover: - Why you don't need a diversified portfolio- Why you don't need a financial adviser- Why you shouldn't pay attention to market forecasts- Why you shouldn't fear stock market crashes- Why you should never confuse gambling with investingIt's packed with real-life examples of stocks. You will get a fresh look at some of the most exciting growth stocks, from Amazon to Zoom!- Learn why you only need three to five great stocks to get rich as an investor- How to avoid two of the most horrible investing mistakes- Learn two excellent and little-known sources for stock information- See 15 stocks the author listed, and how he narrowed it to five great stocks- Learn through current examples like Amazon, Tesla, Nike, Disney, Uber, Coca Cola, Carmax, Illumina, Costco, McDonald's, Berkshire Hathaway, Waters, Intuitive Surgical, CVS, Lululemon, Starbucks, Charles Schwab, 3M, Fortive, Adobe, T. Rowe Price, Waters, and Zoom.- Learn how easy it is to make your own stock watch list- Learn how to read an annual report- Learn the anatomy of a 10-K and how to read one- Remove the uncertainty and fear from stock decisions- Learn how time is the friend of the long-term investor- See why your willingness to buy stocks should increase as their prices fallThis is a phenomenal book, especially for beginners. It is written in a succinct style with many illustrations. Learn to bring an intensity of curiosity and new ideas to your investing game. Professional or new investor, you need this book in your toolbox.