Matt D M Watson

Enabling Innovation Matt D M Watson

"Enabling Innovation" has decoded the formula for building a creative culture. Over the last century, the average lifespan of a company has moved from 60 to under 18 years. That timeline is shrinking each day. Society and markets transform rapidly with technology significantly increasing that rate of change. New ideas, products, and strategies have become the lynchpin at keeping companies afloat. Company visions, buzzwords, and jargon all call for innovation. However, these same institutions design barriers that inherently limit creativity.