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The Inscrutable Shopper Stella Minihan
The Inscrutable Shopper
Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
153 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 6 september 2011 |
| ISBN13 | 9781606491713 |
| Uitgevers | Business Expert Press |
| Pagina's | 153 |
| Afmetingen | 153 × 228 × 9 mm · 226 g |
| Taal en grammatica | Engels |