Gerald Everett Jones

Fonts: a Guide for Designers and Editors Gerald Everett Jones

Fonts: A Guide for Designers and Editors is a practical reference for creating good-looking text in a variety of business applications, using popular Windows software tools. Unlike other font books, this unique guide focuses on specific, day-to-day business tasks. You'll concentrate on executing the taskfrom generating memos to creating video titlesand learn to produce attractive text in the process. Learn the fundamentals of good typesetting. Whether it's done by hand or by computer, effective typesetting relies on the same basic principles. Key topics include font terminology, guidelines for font selection, kerning and leading, estimating publication lengths, allowing for signatures and folios, and more. Find out how to solve common problems. You'll learn to diagnose printer and display problems, how to select and use font utilities, how to recognize defective fonts, and how to organize fonts into application groups to make access easier and improve computer performance. Explore the sophisticated possibilities of computer-generated type. You'll learn how to create on-screen presentations, video titles, color slides and transparencies, and use a variety of special effects. You'll also find plenty of expert design information advice, tips, notes, and illustrations.