Paul W Thurman Mba

MBA Fundamentals Paul W Thurman Mba

Strategy is the cornerstone of any graduate management program, and a critical part of any organization's growth. In this easy-to-read, comprehensive approach to strategy, two Columbia professors who have consulted with major corporations, not-for-profit organizations, and public institutions make strategic management easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and assessment, this is the the only text you