Sunny Chanday

Tommy Hilfiger Sunny Chanday

Tommy Hilfiger Official Fashion Show Tommy Hilfiger has built some pretty impressive sets in his time-Caribbean-inspired beach scenes, football fields, and artifical snow-capped mountains spring to mind-but the show he put on today took the New York Fashion Week spectacle to audacious new heights. Hilfiger orchestrated a carnival along the pier at South Street Seaport, complete with old-school arcade and a dizzying 40-foot Ferris wheel. Those fun and games ultimately set the stage for the brand's biggest and boldest move to date: its first buy-now-wear-now, consumer-facing collection and a highly anticipated collaboration with Gigi Hadid. Editors, buyers, and members of Hadid's superstar girlsquad, including Taylor Swift, rubbed shoulders with 2,000 eager fashion fans who scored tickets for the show. With a social media following that's roughly three times the population of New York City, Hadid isn't fazed by that kind of attention. In fact she's able to crowd-source the likes and dislikes of her young and highly engaged audience by simply posting a selfie on Instagram. Her off-duty looks often fan the flames of trends that find themselves on the runway: When Hadid wears over-the-knee boots to the airport, the rest of the world quickly follows in her footsteps. That's perhaps why Hilfiger, who loves nothing more than a singular theme, gave the supermodel permission to address the many personalities in her wardrobe. There was festival girl Gigi (a long, sheer printed dress accessorized with a fringed bandana, for example), rock 'n' roll girlfriend Gigi (studded biker jackets and low-slung distressed jeans that her boyfriend Zayn Malik would approve of), bombshell Gigi (think sweater-as-dress and not much else), and perhaps the most compelling Gigi of them all: the sporty and cool one.