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Consumer Behaviour Zubin Sethna 4 Revised edition
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Consumer Behaviour
Zubin Sethna
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
576 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 12 april 2019 |
| ISBN13 | 9781526450012 |
| Uitgevers | SAGE Publications Ltd |
| Pagina's | 576 |
| Afmetingen | 189 × 239 × 24 mm · 1,25 kg |
| Taal en grammatica | Engels |
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