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Brand
Bruce Newman
Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.
277 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 28 februari 2018 |
| ISBN13 | 9781524959456 |
| Uitgevers | Kendall/Hunt Publishing Co ,U.S. |
| Pagina's | 277 |
| Afmetingen | 195 × 240 × 13 mm · 385 g |
| Taal en grammatica | Engels |
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