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Leveraging Computer-Mediated Marketing Environments
Leveraging Computer-Mediated Marketing Environments
Discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments. Additionally, the book examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management.
300 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 25 januari 2019 |
| Datum oorspronkelijke uitgave | 2018 |
| ISBN13 | 9781522573449 |
| Uitgevers | IGI Global |
| Pagina's | 300 |
| Afmetingen | 150 × 220 × 20 mm · 1,43 kg |
| Taal en grammatica | Engels |
| Uitgever | Bowen, Gordon |
| Uitgever | Ozuem, Wilson |
