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Advertising and Promotion Chris Hackley 4 Revised edition
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Advertising and Promotion
Chris Hackley
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
384 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 2 januari 2018 |
| Datum oorspronkelijke uitgave | 2017 |
| ISBN13 | 9781473997998 |
| Uitgevers | SAGE Publications Ltd |
| Pagina's | 384 |
| Afmetingen | 233 × 187 × 17 mm · 1,07 kg |
| Taal en grammatica | Engels |
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