Bill Aronson

Turning Up for Life Bill Aronson

Transformation is startling, playful, touching and inspiring. It is also better, faster and cheaper than change and can result in a 300% increase in return on investment. But how do you make it happen? In 2010 Bill Aronson circled the globe to meet business leaders to find out. What he learned will change the way you think about business for ever. He writes, 'transformation always results in surprise. If you are not surprised then what you are experiencing is not transformation but change. Change has the power to surprise but only once. Next time you will be bored.' Meet some remarkable people and listen in to their conversations as they speak with great honesty and humour. People tell you to turn up to work, to turn up for school, to turn up for church. Nobody bothers to mention that you do have to turn up for life. Strange omission given that everyone knows that life is short and precious but nobody mentions you do have to turn up.