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Netnography: Redefined Robert Kozinets 2 Revised edition
Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 2 juli 2015 |
| ISBN13 | 9781446285749 |
| Uitgevers | SAGE Publications Ltd |
| Pagina's | 320 |
| Afmetingen | 249 × 177 × 25 mm · 710 g |
| Taal en grammatica | Engels |
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