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Spanning Silos: The New CMO Imperative David A. Aaker
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Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 16 september 2008 |
| ISBN13 | 9781422128763 |
| Uitgevers | Harvard Business Review Press |
| Pagina's | 217 |
| Afmetingen | 162 × 233 × 23 mm · 514 g |
| Taal en grammatica | Engels |
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