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Identifying Hidden Needs: Creating Breakthrough Products K. Goffin 1st ed. 2010 edition
Identifying Hidden Needs: Creating Breakthrough Products
K. Goffin
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
261 pages, biography
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 6 oktober 2010 |
| ISBN13 | 9781349305315 |
| Uitgevers | Palgrave Macmillan |
| Pagina's | 261 |
| Afmetingen | 234 × 154 × 22 mm · 454 g |
| Taal en grammatica | Engels |