Greg Satell

Cascades (PB) Greg Satell

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!If you could make a changeâany change you wantedâwhat would it be?  Would it be something in your organization or your industry? Maybe something itâs in your community or throughout society as a whole?  Creating true change is never easy. Most startups donât survive. Most community groups never get beyond small local actions.

Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight. In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change.

To truly change the world or even just your little corner of it, you donât need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.  As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped.

As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.