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Marketing Professional Services
Michael Roe
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
176 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 28 juli 2017 |
| ISBN13 | 9781138440982 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 176 |
| Afmetingen | 241 × 164 × 15 mm · 410 g |
| Taal en grammatica | Engels |
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