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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice Jim Macnamara 1e uitgave
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
408 pages, 16 black & white tables, 1 black & white halftones, 50 black & white line drawings
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 8 september 2017 |
| ISBN13 | 9781138228580 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 392 |
| Afmetingen | 231 × 156 × 22 mm · 626 g |
| Taal en grammatica | Engels |
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