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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches Paul Hackett 1e uitgave
Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Paul Hackett
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
414 pages, 25 Line drawings, black and white; 32 Tables, black and white
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 10 december 2018 |
| ISBN13 | 9781138182721 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 414 |
| Afmetingen | 147 × 226 × 23 mm · 636 g |
| Taal en grammatica | Engels |
| Uitgever | Hackett, Paul (Emerson College, USA) |