
Vertel uw vrienden over dit artikel:
Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos (University of Warwick)
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
260 pages, black & white illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 29 november 2012 |
ISBN13 | 9781107411692 |
Uitgevers | Cambridge University Press |
Pagina's | 260 |
Afmetingen | 154 × 229 × 14 mm · 370 g |
Taal en grammatica | Engels |
Bekijk alles van Heracleous, Loizos (University of Warwick) ( bijv. Hardcover Book en Paperback Book )