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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1 Charles Shaw
Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1
Charles Shaw
Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Wordt vrijgegeven | 27 november 2026 |
| ISBN13 | 9781041386261 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 536 |
| Afmetingen | 150 × 220 × 10 mm · 803 g (Gewicht (geschat)) |
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