Vertel uw vrienden over dit artikel:
Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
266 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 14 oktober 2024 |
| ISBN13 | 9781032924168 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 266 |
| Afmetingen | 150 × 220 × 10 mm · 490 g |
| Taal en grammatica | Engels |
| Uitgever | Hantula, Donald A. (Temple University, USA) |
| Uitgever | Wells, Victoria K. |