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Digital Consumer Behavior Jagdish N. Sheth
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Digital Consumer Behavior
Jagdish N. Sheth
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 24 februari 2026 |
| ISBN13 | 9781032573700 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 246 |
| Afmetingen | 150 × 220 × 20 mm · 630 g |
| Taal en grammatica | Engels |
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