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Sponsored Editorial Content in Digital Journalism
Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
146 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 9 oktober 2024 |
| ISBN13 | 9781032453552 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 146 |
| Afmetingen | 174 × 246 × 11 mm · 290 g |
| Taal en grammatica | Engels |
| Uitgever | Hardy, Jonathan (University of East London, UK) |