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Customer Relationship Management: Concepts, Applications and Technologies Daniel D. Prior 5e uitgave
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
416 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 23 januari 2024 |
| ISBN13 | 9781032280608 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 346 |
| Afmetingen | 150 × 220 × 20 mm · 850 g |
| Taal en grammatica | Engels |
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