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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research Rees, Sian (University of Swansear)
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research
Rees, Sian (University of Swansear)
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
196 pages, 1 Illustrations, black and white; 1 Illustrations, black and white
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 30 september 2021 |
| ISBN13 | 9781032175188 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 196 |
| Afmetingen | 236 × 143 × 27 mm · 304 g |
| Taal en grammatica | Engels |
Bekijk alles van Rees, Sian (University of Swansear) ( bijv. Hardcover Book en Paperback Book )