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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
208 pages, Illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 16 november 2011 |
| ISBN13 | 9780857249593 |
| Uitgevers | Emerald Publishing Limited |
| Pagina's | 208 |
| Afmetingen | 156 × 234 × 23 mm · 476 g |
| Taal en grammatica | Engels |
| Serie-editor | Lawrence, Kenneth D. |
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