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Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 2011 |
| ISBN13 | 9780807896891 |
| Uitgevers | The University of North Carolina Press |
| Pagina's | 434 |
| Afmetingen | 156 × 235 × 25 mm · 639 g |
| Taal en grammatica | Engels |
| Uitgever | Ray, Michael L. |
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