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Global and Multinational Advertising 1e uitgave
Global and Multinational Advertising
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
278 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 1 september 1994 |
| ISBN13 | 9780805813951 |
| Uitgevers | Taylor & Francis Inc |
| Pagina's | 278 |
| Afmetingen | 150 × 220 × 10 mm · 510 g |
| Taal en grammatica | Engels |
| Uitgever | Englis, Basil G. |