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Focus Group Practice
Claudia Puchta
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
184 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 15 januari 2004 |
| ISBN13 | 9780761966906 |
| Uitgevers | SAGE Publications Inc |
| Pagina's | 184 |
| Afmetingen | 170 × 242 × 13 mm · 450 g |
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