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The Multichannel Challenge Hugh Wilson 1e uitgave
The Multichannel Challenge
Hugh Wilson
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
240 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 29 februari 2008 |
| ISBN13 | 9780750687119 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 248 |
| Afmetingen | 188 × 242 × 20 mm · 482 g |
| Taal en grammatica | Engels |